Los Angeles Times - The Beverly: ‘Less is more’ at the Beverly

Published by The Beverly on June 17, 2011

While many nightclubs in Los Angeles struggle to entice well-off patrons to drop hundreds or thousands of dollars on bottle service during a night out, newly opened nightspot the Beverly seems to have the opposite problem: There aren’t enough tables or nights open to meet demand.

“We don’t have down nights,” owner Guy Starkman said last week inside his hot new 250-capacity West Hollywood haunt, most recently known as Guys & Dolls.

That’s because the Beverly is open only Thursdays and Saturdays.

“We’ve figured out less is more,” explained Starkman. He and his partner Darren Dzienciol have had the same experience with their other still-buzzy club, Trousdale…

Read the full article at: latimes.com